At EBB & FLO COLLECTIVE CIC, our purpose is to break down barriers to accessing the ocean, promote physical and mental wellbeing, and support environmental sustainability. We recognise that many individuals face financial hardship, poverty, physical, and mental disabilities that prevent them from accessing the sea, leading to reduced wellbeing and social exclusion.

We believe that everyone deserves the opportunity to connect with the sea, to broaden horizons, and to enjoy the benefits of improved physical and mental wellbeing. We are dedicated to providing access to stand-up paddle boarding, so that everyone can experience the transformative power of the ocean and benefit from its positive effects.

Through collaborations with local authorities, businesses, and community groups, we aim to develop affordable paddle boarding programs and events that provide equal access to the ocean, whilst continuing to offer our SUP rental and lesson experiences to the wider community. We understand the importance of connecting with nature and how it can positively impact mental health. Our goal is to inspire a movement for people to connect with nature, not just for their own benefit but for the environment as well.

A movement we've coined 'Connect to Protect'. Our philosophy, that reflects our commitment to promoting environmental sustainability and fostering a deeper connection between people and the natural world. We believe by doing this, individuals are more likely to want to protect it.