At EBB & FLO COLLECTIVE CIC, our purpose is to break down barriers to accessing Blue Spaces, promote physical and mental wellbeing, and support environmental sustainability.

We are conscious of the fact that the pandemic has led to a rise in the incidence of mental health disorders, particularly anxiety and depression and we also recognise the increased demand for disadvantaged communities, and acknowledge that there are certain barriers preventing many individuals from accessing the beach and sea, such as financial hardship, poverty, and physical disability, which further negatively impacts wellbeing, and results in social exclusion. To address this issue, we established EBB & FLO COLLECTIVE CIC.

Our SUP lessons and hire services are still an integral part of our mission, and we are committed to serving the wider community by providing affordable access to these services. We believe that everyone deserves the opportunity to connect with Blue Spaces, to broaden horizons, and to enjoy the benefits of improved physical and mental wellbeing. We are dedicated to providing access to stand-up paddle boarding, so that everyone can experience the transformative power of Blue Spaces and benefit from their positive effects.

We aim to develop affordable paddle boarding programs and events that provide equal access to Blue Spaces, whilst continuing to offer our SUP rental and lesson experiences to the wider community. We understand the importance of connecting with nature and how it can positively impact mental health. Our goal is to inspire a movement for people to connect with nature, not just for their own benefit but for the environment as well.

A movement we've coined 'Connect to Protect'.

As a gateway to Blue Spaces, we understand the importance of protecting it, not only for the health and wellbeing of our wildlife, biodiversity, and ecosystems, but also for the benefit of people and our communities. With this in mind, we are dedicated to developing environmental workshops and community engagement strategies that educate and inspire individuals to connect with and protect our oceans, waterways, and coastlines.

Our philosophy, reflects our commitment to promoting environmental sustainability and fostering a deeper connection between people and the natural world. We believe by doing this, individuals are more likely to want to protect it.